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ATC
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ATC approached Dangerous Media with a double challenge: Create a NEW identity system to unify a company that had grown rapidly through multiple acquisitions, and RETAIN the spirit of the original company's well-loved logo.
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ATC's core services included the management of hazardous materials and environmental remediation services. The culture of this particular industry is not generally too receptive to culture change management. ATC required a lengthy process of exploration in order to build a consensus on brand change. The final results won broad approval from all sides of the committee.