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Beliefnet
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As Creative Director for Beliefnet for its first year and a half, Jeffrey Wiener (pre-Dangerous Media) built an inhouse creative staff that produced content and supplied creative services in support of Beliefnet's marketing, content, and advertising needs. Content included religious holiday features, political and celebrity interviews, religious content, informational products, targeted advertising, PR materials, and investor presentations.
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During Jeffrey's tenure at Beliefnet, traffic to the web site had reached 15 million visitors per month. Beliefnet was the darling of the Dot Com scene, a business success story, with numerous raving articles in the national media, and dozens of TV News stories (CNN, NBC, MSNBC, etc.) which celebrated it as "one of the few GOOD things on the web."
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Bottom-line:
Branded Content is King.