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Clinilabs
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Clinilabs and the Sleep Disorder Institute conduct clinical research for pharmaceutical companies and provide treatment for patients with sleep disorders. Clinilabs came to us with a several specific challenges: clarify and imprint the brand within the New York/tri-State region, increase the volume of patients for sleep services, and increase the volume of subjects into their clinical trials.
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These goals had to be met while adhering to the medical and ethical guidelines set by a national review board.
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In addition to developing a corporate web site that presents Clinilabs to the medical industry in the most professional terms, our advertising strategy now delivers a continual flow of new traffic to Clinilabs. All creative includes links to a recruitment web site that allows visitors to process themselves with a series of screening questions. This online recruitment system efficiently delivers the increased volume of patients and trial participants that the advertising attracts to the inhouse staff for follow-up.