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EscapeCity.com
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EscapeCity was an early entrant into the online travel and leisure market. The branding strategy focused on the young professional adult market: using a hip, urban-sophisticated approach to creative. What was unique - at the time - to this web site model was the fusion of editorial content and travel product merchandising.
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The design strategy, which successfully addressed EscapeCity.com's content and commerce goals through the web site, also found expression through a series of creative, guerilla-style marketing efforts.