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Outpost.com
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As the Creative Director at Cyberian Outpost, I was responsible for the development of a new brand image for the company. This included the renaming to Outpost.com, a new visual identity for the consumer presentation, the corporate identity system, and the investor presentations leading up to the IPO.
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The challenge for Outpost.com at the early stages of the Dot Com Boom, was to differentiate themselves from the blander hardware and software retailers, using a strong, edgy style of humor across it's media lanscape.
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The culmination of this effort was an award-winning series of 30 second spots developed by the agency Cliff Freeman and Partners, which ran during the Superbowl of 1997.