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PC Flowers & Gifts
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PCFlowers came to Dangerous Media with a strong market position in the online flower and gift category. The problem was that their competition was gaining marketshare unchallenged, and the strategic rebranding was designed to counter that trend.
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The company was also in the process of gearing up for an IPO. And the brand design needed to address investor concerns in addition to the consumer presentation.
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The highlight of this rebranding was the launching of the attractive new eCommerce web site.