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Scholastic
Inc's
Parent & Child Magazine
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Scholastic's
internal marketing group tapped Dangerous Media to refine
the P&C brand through the development of a rather unique
sales kit.
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The
marketing group requested a kit that centered on a core presentation
that could be edited and expanded by the individuals in its
national sales force according to their own needs - and they
tended to rely exclusively on Powerpoint.
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In addition, it needed to be housed online so that all of
the presentation's individual design assets (charts, graphs,
title screens, etc.) could be downloaded for individual use.
Dangerous Media designed and hosted the online media kit (website)
for Scholastic through 2002. |
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